Stew Leonard's Hatches Naked Chicken

Stew Leonard's has launched what it claims is 100% all-natural fresh chicken under the brand name "Naked Chicken." According to Stew Leonard's, the chickens are raised on family farms in Pennsylvania's Amish country, where they are fed a pure vegetarian diet of corn and soybeans, given ample room "to streak" in the barn, and are never given antibiotics or hormones.

Americans eat more chicken than any other meat, averaging 86 pounds per person a year, according to the U.S. Department of Agriculture. This number reflects a 22% increase in chicken consumption over the last decade, beef consumption on the other hand has been flat, says Stew Leonard's.

Nine different varieties of Naked Chicken will be offered initially, including: whole chickens, roasters, boneless breasts, drumsticks, wings, legs, thighs, whole breast and split breast.

SOURCE: Stew Leonard's