Mowi And Tidal To Advance Salmon Breeding With Individual Identification Technology

TidalX AI, a leading provider of underwater perception and AI systems, and Mowi Genetics AS, the genetics and breeding expertise core for the world’s largest Atlantic salmon producer, today announced a strategic expansion of their collaboration. Mowi will deploy Tidal’s proprietary fish identification technology as part of a project collaboration to enhance its breeding and genetics program, advancing a new capability for precision individual phenotyping alongside existing population-level monitoring.

Building on Tidal's success in Mowi's commercial farming operations—where the all-in-one systems automate lice counting, welfare monitoring, biomass estimation and feeding—this partnership now targets the biological core: genetics. Tidal’s AI will help track individual fish without physical tags, enabling non-invasive, continuous data collection on critical traits like growth, disease resistance and welfare. The higher granularity of the data will enable new, more accurate phenotypes for breeding candidates and informant groups, improving accuracy of the selection of top broodstock for new generations.

Matt Baranski of Mowi Genetics AS, emphasized the evolution of the partnership, "Tidal has already become a highly valued partner in Mowi’s day-to-day farming operations, delivering higher-resolution monitoring of sea lice counts and biomass, along with novel phenotypes linked to fish health and welfare. It is a natural evolution to now bring that capability into our genetics program. Shifting from pen-level monitoring to understanding individual fish could significantly improve selection decisions, enabling the next generation to be chosen using continuous, real-world performance data".

Rochak Sharma, Chief Product Officer of TidalX AI, highlighted the broader strategic impact, "Our vision extends far beyond basic farm monitoring to optimize the entire value chain. This AI technology will not only provide us more precise biomass estimates but also allow for limiting individual exposure during in-pen lice treatments. Bringing the same AI into genetics can create significant gains for breeding programs. By directly linking farm-level performance to biological design, Tidal’s AI is unlocking the next level of gains in efficiency and sustainability for salmon farming".