IBP Expands With Own Meat Brand

IBP, Inc., (Dakota City, NE) plans to expand its reach directly onto grocery shelves with its own brand of meat products.

The company has hired an advertising firm to create a national brand name for a new line of uncooked and cooked beef and pork products.

In another step towards company expansion, IBP has purchased H&M Food Systems from Specialty Foods Corp. (Deerfield, IL). (See related article). H&M produces pizza toppings, soups, sauces and side dishes for restaurants and other food service companies.

IBP is the world's largest supplier of fresh beef and pork with 45 plants in North America.