Acosta's Progressing Protein Palates report shows 18 percent of shoppers are buying more fresh meat versus last year, with natural/organic meat outpacing conventional options
Jacksonville, FL /PRNewswire/ -- Eighty-one percent of Millennials, 74 percent of Gen X, 66 percent of Boomers and 50 percent of Silents said protein content is extremely or very influential when making grocery store purchases, according to Acosta – a leading full-service sales and marketing agency in the consumer packaged goods industry – and the company's 2018 Progressing Protein Palates report. The study also revealed that generations view protein differently, with older generations more concerned with the health benefits of protein, and younger generations caring about exercise recovery and feeling full.
"Our research shows that protein continues to be a mainstay in shopping baskets, but the kind of proteins shoppers are buying is evolving," said Colin Stewart, Senior Vice President, Insights, at Acosta. "Plant-based meat alternative sales are booming and popular with vegetarians and meat-eaters alike. Another trend we're seeing with protein is that shoppers are paying more attention to labels and product claims, but are overwhelmed and confused about what they mean."
Acosta's 2018 Progressing Protein Palates report takes an in-depth look at meat and protein buying behaviors, highlighting:
Fresh Meat Trends
Plant-Based Meat Alternatives and Alternative Diets
Label Confusion and Product Claims
"Millennials are purchasing more fresh meat and plant-based meat alternatives than any other generation, and brands and retailers need to understand they are the key to growth in the protein arena," added Stewart. "Another clear takeaway from this study is that more awareness needs to be built around various product claims and labelling – especially for all-natural and antibiotic/hormone-free meat products."
Acosta's 2018 Progressing Protein Palates report was completed via an online survey of the company's customer shopper community panel as well as multiple Nielsen research reports. To access the full report, visit www.acosta.com/news.
Acosta is the sales and marketing powerhouse behind most of the trusted brands seen in stores every day. The company provides a range of outsourced sales, marketing and retail merchandising services throughout the U.S. and Canada. For 90 years, Acosta has led the industry in helping consumer packaged goods companies move products off shelves and into shoppers' baskets. For more information, please visit www.acosta.com.
SOURCE: AcostaCopyright 2018 PR Newswire. All Rights Reserved