Sealed Air Introduces Croyovac Mirabella

The latest propriety packaging innovation from Sealed Air incorporates a successful recipe for simultaneously preserving freshness and resources. Cryovac Mirabella is a film and foam or rigid tray combination that facilitates unrivalled operational efficiency for fresh red meat producers and differentiation for retailers. The red colouring that consumers value so highly is retained without the use of additives. A reduction in tray height of around 40% compared with average tray lidding complements the visual appeal with major cost and environmental benefits and still keeping the usual MAP pack appearance.

Cryovac Mirabella incorporates patented technology that enables the meat to breathe and keep its bright, appetising appearance. Two layers of film are applied together - the bottom one is permeable to oxygen, the top one the barrier. The shelf life is comparable to other modified atmosphere solutions, with the crucial difference that the elimination of discolouring means that far less meat is thrown away by the retailer due to the film being in contact with the meat. Cryovac Mirabella film is thin, high barrier and has excellent antifog properties to further enhance visual appeal. Excellent sealability and reliable pack security also make a significant contribution to improving food safety.

Small footprints and healthy bottom lines
With the capacity to reduce carbon footprints by up to 30%, Cryovac Mirabella proves that its commitment to making a measurable difference is far more than skin-deep. Already in the production phase, this dynamic system shows itself to be compatible with a range of tray lidding machines and can process up to 80 packages per minute. The benefits of a reduction of tray size amounting to around 25% already demonstrate a positive financial and environmental impact during transportation with significantly less van and truck volume necessary. Reduced dimensions lead to meaningful economies in display and refrigerator space, as well as a cut in the quantity of waste material in the consumer’s kitchen.

Less packaging – more attention
Effective brand building has become a powerful make or break tool in the food business, a trend that looks set to continue. Cryovac Mirabella equips customers to get and stay on the path to success by ensuring the product is the hero. This happens thanks to a very natural appearance afforded by the thin film, the lack of fogging and the meat’s occupancy of maximal space. The packs’ ability to be displayed at a 45º angle reduces space requirements while enhancing visibility in the store, a major win-win in the highly competitive European retail sector. Sealed Air also has the facility to create tailor-made solutions to match specific branding needs so that both the product and the brand can emerge as heroes.

For more information, visit www.sealedair.com.