Calypso Communications Signs LimeSprings Beef And LifeCycle Meats
Portsmouth Firm to Shape Brand Identity of Innovative Meat Processing Plant and Franchise
Portsmouth, NH /PRNewswire/ -- Calypso Communications, one of the only truly integrated, full-service public relations, marketing, and graphic design firms in Northern New England, today announced it has been selected to design branding and marketing solutions for LimeSprings Beef and LifeCycle Meats.
LimeSprings Beef is an innovative beef processing plant slated for construction and operation in Lime Springs, Iowa. The plant will be distinguished by a unique tracking system that allows consumers to trace their meat back to the processing plant and family farm from which it originated. LimeSprings Beef President Jesse Stevens believes the system will respond to consumers' growing desire to "know their farmer" and "know their food."
"I've known Calypso leadership for a long time and have consistently been impressed by the agency's ability to build strong brands and produce exciting visual design," Stevens said. "I'm confident the work will help us strengthen LimeSprings Beef's core messages and garner consumer attention."
LifeCycle Meats is a franchise brand that champions animals, consumers, and the environment, under a business model that rewards high-performing farmers for meeting discerning consumer demands. LifeCycle Meats plants are planned for development across the country. Calypso will provide the franchise with marketing and branding support, including messaging, website design, and long-term communications plans.
"LifeCycle Meats is a creative new model for meat processing that will pave the way towards more healthful and environmentally conscious meat consumption," said Sharon Delaney, Calypso's vice president of strategic marketing and client services. "We truly believe the venture fills a unique market niche. It's a pleasure to help build brands we feel are so well positioned for success."
About Calypso Communications
Based in Portsmouth, New Hampshire, and active in Washington, D.C., Calypso Communications is a premier, award-winning strategic marketing, corporate communications, and business development consultancy. Highly sought after for its seasoned insight and perspective, Calypso effectively engages stakeholders crucial to driving business and value for clients in the energy, environmental, healthcare, and technology industries. For more information on how Calypso can focus your communications to maximize your bottom line, visit http://www.calypsocom.com.
SOURCE Calypso Communications