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Northfield, IL - Nature's Premium Brand launches a new line of 100% natural, pre-sliced deli meats and cheeses to appeal to the growing natural market.

This complete line of turkey, ham, roast beef and salami meats, and Swiss, Pepper Jack and Colby cheeses offer delicious, wholesome options with clean ingredient statements and best-in-class nutritional benefits. For example, rather than using artificial binders, Nature's Premium Brand uses rice flour and other natural ingredients to provide consistent, sliceable products. Instead of offering "chopped and formed" components, Nature's Premium products are all sliced from whole-muscle pieces.

Introduced at Natural Products Expo West, Nature's Premium Brand LLC raises the bar on soft government requirements for "natural"-labeled foods. With the goal of giving retailers an edge in the thriving natural foods category, Nature's Premium Brand products deliver the high quality assurances demanded by savvy consumers. As with all of Nature's Premium offerings, the pre-sliced deli meat line offers the following consumer benefits:

• No antibiotics…Ever
• No growth promotants…Ever
• No preservatives, gluten, MSG or allergens (except cheeses, which contain milk)

Throughout the program, Nature's Premium Brand uses animals that are:

• Raised on family farms
• Fed a strict vegetarian diet
• Humanely raised at every stage

Nature's Premium Brand credits its family farmers for high standards in animal welfare, food safety and quality. "I'm proud to raise my animals the right way," said Nature's Premium farmer Lanny Dobbels of Bishop Hill, Ill.

"When retailers offer Nature's Premium, they deliver uncompromised quality, well-being and health," adds company founder John Stewart. "Our products are good for consumers, their world and the people they care for."

Nature's Premium products support retailers who are increasing their all-natural offerings and making their stores a destination for affluent natural shoppers. These consumers' willingness to pay a premium price for high-quality, responsibly raised meats is evidenced throughout the market.

SOURCE: Nature's Premium Brand LLC